SPONSORSHIP
“Sponsorship is often hailed as a valuable marketing tool because it helps to cut through the clutter to provide something that people really value. There is some evidence to suggest that fans ... do appreciate the financial contribution of sponsors to their pleasure and this is described as the "halo effect".”
MARKETING WEEK (UK).Sep 4, 2003
The Italian Guide provides an outstanding opportunity to be associated with the Italo-Australian community.
If you would like to help sponsor The Italian Guide and continue to send entertaining programming to Australia and beyond, please send your contribution to one of the facilities below.
The Italian Guide is wholly financed by donations and sponsorships from individuals, organisations and businesses that share its vision and values. The Italian Guide is organisationally and financially independent of any religious or political organisation. The program will be a suitable opportunity to brand or otherwise promote
Italian music merchandise such as albums, DVD’s, ringtone downloads
mp3 players, portable entertainment consoles.
Entertainment venues and events.
Mobile phones & tel-co services
Italian white-goods and electrical appliances
Motor vehicles
Sporting Goods
Transport options (rail, e-tags)
Computer games, computers and software,
High tech items (particularly home entertainment)
Employment services
Fast food outlets
Grocery items such as energy drinks, juices, other beverages, prepared foods, confectionery, vitamin capsules and pain relief products.
Men and Women’s fashion.
Accessories such as jewelry and spectacles.
Toiletries & Cosmetics
Lifestyle magazines / publications.
For more information on becoming a sponsor, please contact us at contact@theitalianguide.com.
The Italian Guide will be promoted through press articles, existing email lists of over 4,000 recipients and community radio broadcasters.
Competitions and give-aways will motivate viewers to tune in to the show and also visit the website.
Future upgrades to the website will be provided with incentives to register to receive regular emails and be invited to special events.
The website has the opportunity to be a portal to all things Italian .
The Italian Guide has been contracted by TVS (Television Sydney, the Sydney community television licensee) for free-to-air broadcast from July 2006. We expect The Italian Guide to be picked up by other community broadcasters in Brisbane, Melbourne, Adelaide and Perth soon after.
The projected audience figures provided below refer to Sydney only are based on OZTAM Figures, AC-Nielsen Report, Australian Bureau of Statistics and previous Ch 31 research (July 2003) when broadcasting from a
5 KW transmitter.
The projected increase in reach of Television Sydney at launch of broadcast compared with the previous licence holder is estimated to be an additional 18% of Sydney metropolitan area with a 20KW transmitter broadcasting from Gore Hill.
The viewer experience will benefit from better quality reception, better resolution and fewer areas of degraded reception due to better penetration through and around buildings and valleys.
Disclaimer: All figures are estimates only based on secondary data and thus may be subject to statistical inaccuracy. Until TVS commissions independent surveys no absolute accuracy is implied or can be inferred in forecasting and predictions.
AUDIENCE
Location
TVS broadcast area covers most of Sydney metropolitan area, the Blue Mountains, parts of Illawarra and Hunter/Central coast.
Potential Population Reach Sydney
Because The Italian Guide is rotated in different time slots over consecutive days the frequency of transmission will allow both working grocery buyers (53.6%) and not working grocery buyers (46.4%) opportunities to see each episode.
Demographic
The Italian Guide will entertain and inform viewers of both sexes and is likely to attract an audience from teens to 80+. On the basis of the audiences of similar genre free-to-air programs The Italian Guide would be skewed to those of Italian background.
We anticipate the whole Italian community will be aware of The Italian Guide and most will be watching. The style and English language presentation of program will also appeal to those not of Italian background.
Number of Viewers
With cross promotion via the internet, email newsletters, print media and radio, Italian festivals, Italian clubs and community groups, plus TVS’ improved transmission power, presentation technology and The Italian Guide’s higher production values it is reasonable to anticipate higher audience figures than that which the previous channel 31 programs attracted in Sydney, peaking at 50,000 to 60,000 viewers.
Assuming 70% of Sydney residents of Italian background watch television and are interested in The Italian Guide - the potential audience is 161,000.
By extrapolating from the Sydney audiences of other free-to-air programs, a realistic expectation is that The Italian Guide will quickly achieve an average audience of around 40,000 to 50,000 viewers per episode given a few runs over different time slots.
Once all community broadcasters have picked up The Italian Guide we anticipate at least an average of 160,000 viewers in metropolitan cities per episode.
For more information on becoming a sponsor, please contact us at contact@theitalianguide.com.
©
The Italian Guide 2006